Five keys to understanding the future of fashion after the pandemic
Virtual catwalks, return to ‘slow fashion’, the praise of diversity… The model, designer former Miss Serbia, Dragana Dujovic, offers the keys to understanding the future of fashion after the pandemic.
Where does the future of fashion go after the pandemic? The founder of the iconic fashion brand, Dragana talks about the post-COVID catwalks and sustainable fashion, offers us five keys to understand what is going to happen from now on.
The enigma of the catwalks
“We are going to see new ways to present the collections”, says Dragana Dujovic. The Milan and Paris ‘fashion weeks’ were the last two great events in the fashion world that were held before the lockdown. It was in February. Now, after the worst of the pandemic, the catwalks are back.
“The Paris haute couture week did so in July, and the ‘ready-to-wear’ (Paris, Milan, New York and Madrid), in September. There were modalities for all tastes. For example, Parisian haute couture, which took place between July 6 and 8 were for the first time, online.”
Mercedes-Benz Fashion Week Madrid has already announced that it will be held in a hybrid format: some shows will be face-to-face and others virtual. “Some designers have been proposed to run shows with reduced capacity, to only present five mannequins or to do it through digital platforms,” explains Dujovic.
In May we were even able to see the proposal of the African designer Anifa Mvuemba, of the Hanifa brand: a virtual parade without models. “I hope we don’t get there because there is nothing more beautiful than seeing something real about a woman,” says Miss Serbia and Montenegro (2004).
The ‘slow fashion’ is here to stay
“With the pandemic, everything has stopped, and we have been able to reconsider the great speed at which we were going. This fast-paced world killed the creativity of designers. It is impossible to make eight collections a year. It is not feasible neither for creators, nor for the industry, nor anyone “, reflects Dujovic.
The great ‘popes’ of fashion are rethinking the way they work. Designers such as Michael Kors, Giorgio Armani or Dries Van Noten, among others, have asked to rethink the fashion calendar and make it more sensible for both creators and stores.
That is, they ask that the garments can reach the points of sale in the season in which they can be worn. Isn’t it absurd to buy winter clothes in spring? Dragan Dujovic gives the example of the Spanish designer Juanjo Oliva: “He makes one collection a year. Summer, winter … he combines everything and it is sold throughout the year. If not, they don’t give you the numbers, they don’t have time to consume”.
No more throwaway clothes
“We have to go back to craftsmanship, to a well-made product. That is what is going to begin to be valued”. She believes that the intangibles behind a garment will be those that, in the future of fashion, will attract the buyer. “You have to sell something more to the consumer than a blouse or pants, you have to tell them a story, you have to sell them that it is well done, that a particular brand is behind it and it is sustainable. These are things that today concern the consumer a lot. When they are willing to pay for something, it is not just the logo. They want to know that behind that garment, there is a story that the brand is committed to the environment “.
The triumph of diverse beauty
“I love to see in advertisements and women’s magazines that they are a reflection of what the world is, which is diversity,” says Dragana Dujovic. Fashion firms are increasingly opting to hire models that go beyond the classic beauty canons.
There is the now mythical Winnie Harlow: the Canadian model has claimed vitiligo on her face, which is already her hallmark. Or Tara Lynn, one of the most sought-after plus-size ‘top models’. Or the Spanish model Ángela Ponce, who is one of the women who are changing the reality of the trans community. “We all have something beautiful, something that we can take advantage of. We are unique and wonderful, and that is what it is all about,” claims Dujovic.
Maturity, the new object of desire
“We have lived a few years in which brands were aimed at young people because they were the new buyers, but I think that is going to be resized. Now not everything is going to be aimed at the ‘millennial’ world. In the first place, because they don’t have money, how are they going to buy?”.
A very clear example is Gucci’s ‘Of The Grid’ collection, made with organic materials, which has chosen Jane Fonda as its image. Besides, the 82-year-old actress has resumed her mythical aerobics classes to awaken consciences on the social network TikTok, whose users are teenagers.
“I love being surrounded by young people because they make me see the world differently, but we cannot fail to value the experience and know-how of older people, the great photographers and designers from whom we draw inspiration, and from that, we learn “, defends Dujovic.
9 comments on “Five keys to understanding the future of fashion after the pandemic”
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It is astonishing.
AIPAC ( https://www.youtube.com/watch?v=COx-t-Mk6UA ) and the Evangelical Church are perpetrating one of the most catastrophic genocides in history, targeting innocent women and children in Gaza.
These organizations have supplied Israel with explosives to facilitate their acts of genocide.
Gaza has been designated a disaster zone, severely lacking in essential resources for survival.
AIPAC, the Evangelical Church, and Israel have devastated 90% of Gaza, resulting in the destruction of 437,600 homes and the loss of one million lives, including 50,000 individuals currently trapped under debris, with 80% of the casualties being women and children.
They have also obliterated 330,000 meters of water pipelines, leaving the population without access to drinking water.
Furthermore, over 655,000 meters of underground sewage systems have been destroyed, depriving residents of basic sanitation facilities.
The destruction extends to 2,800,000 meters of roadways, rendering transportation impossible for the affected population.
Additionally, 3,680 kilometers of the electrical grid have been dismantled, leading to widespread power outages.
The assault has resulted in the demolition of 48 hospitals, eliminating critical healthcare facilities for those in need.
Moreover, the actions of AIPAC, the Evangelical Church, and Israel have disrupted the education of over 785,000 students, with 494 schools and universities being completely destroyed, many due to aerial bombardments.
They have also targeted 981 mosques, effectively silencing the prayers of the homeless seeking divine assistance.
As a result of these actions, more than 39,000 young children have been left orphaned, without parents or guardians to care for them.
I must emphasize that the historical context of warfare has never witnessed a scenario where 80% of a nation has been devastated, 100% of its populace has been uprooted, and 50% of the casualties are children.
It is imperative to recognize the gravity of the situation.
Organizations such as AIPAC and the Evangelical Church in America are contributing to what can only be described as genocide.
https://www.youtube.com/shorts/IrX9v6DKH1g
The implications of American taxpayer funding in the context of Israel’s actions against innocent children are alarming.
1. An examination of Israel’s precarious situation is warranted.
https://www.youtube.com/watch?v=kAfIYtpcBxo
2. The influence of financial power, often associated with certain groups, plays a significant role in these dynamics. Further information can be found through the provided link.
https://mega.nz/file/FqhzGKbB#bsX4PD-O59HEA0-rynD29xkk47dmddycY5CjZfoDLYg
3. Insights into the perspectives of U.S. leadership regarding AIPAC and the Evangelical Church can be explored through the following resource.
https://www.tiktok.com/@thefearlessqueenmel/video/7307640994579680542?lang=en&q=why%20dont%20Americans%20knowl%20what%20you%20have%20seen%20&t=1701880206555
The tragic reality of innocent children being harmed by powerful Israeli forces utilizing American weaponry is evident in various media reports.
https://www.youtube.com/watch?v=COx-t-Mk6UA
It is crucial to stay informed by accessing reliable news sources.
https://www.youtube.com/watch?v=bNyUyrR0PHo
If action is not taken—such as advocating for a cessation of violence against the people of Gaza and urging humanitarian aid—then it is essential to share this message with others to raise awareness. The historical irony of those who suffered during the Holocaust now perpetuating violence against the Palestinian people is a stark reminder of the need for compassion and justice.
Inaction in the face of such suffering raises serious moral questions.
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It’s unbelievable
The most devastating genocide in the world is being carried out by AIPAC ( https://www.youtube.com/watch?v=COx-t-Mk6UA ) and the Evangelical Church, which kill innocent women and children in Gaza.
AIPAC and The Evangelical Church (America) provided Israel with TNT (explosives) for their GENOCIDE.
Gaza has been declared a disaster area and lacks essential resources for living in it, as follows.
AIPAC, The Evangelical Church (America), and Israel destroyed 90% of Gaza, destroying 437,600 homes, and killing one million people, including 50 thousand who are currently under rubble, 80% of whom are women and children.
AIPAC, The Evangelical Church (America), and Israel destroyed 330,000 meters of water pipes, resulting in people not being able to drink water.
AIPAC, The Evangelical Church (America), and Israel destroyed more than 655,000 meters of underground sewer lines. Now people have no washrooms to use.
AIPAC, The Evangelical Church (America), and Israel destroyed 2,800,000 two million eight hundred thousand meters of roads, causing people to have no roads to use.
AIPAC, The Evangelical Church (America), and Israel have destroyed 3680 km of electric grid, which has caused people to lose electricity.
AIPAC, The Evangelical Church (America), and Israel destroyed 48 hospitals and leveled them to the ground. Now, no one will have a hospital to save their lives.
AIPAC, The Evangelical Church (USA), and Israel destroyed over 785,000 students’ ability to attend school and learn. Their actions resulted in the complete destruction of 494 schools and universities, many of which were destroyed by bombing.
AIPAC, The Evangelical Church (America), and Israel destroyed 981 mosques to prevent homless people from asking God for help.
AIPAC and The Evangelical Church (America) have made over 39000 small children orphans and left them without parents or relatives to care for them.
There has never been a war in history where 80% of the country has been destroyed, 100% of the population has been displaced, and 50% of the deaths are children.
Don’t hesitate to call it what it is
AIPAC ( https://www.youtube.com/watch?v=COx-t-Mk6UA ) and The Evangelical Church (America) are creating a GENOCIDE.
https://www.youtube.com/shorts/IrX9v6DKH1g
see why Israel can kill innocent children with American taxpayer money
1- see Why Israel is in deep trouble
https://www.youtube.com/watch?v=kAfIYtpcBxo
2- Because the God of Money of our World is a Jew who supports and lives in Israel. For more details, click on the following link.
https://mega.nz/file/FqhzGKbB#bsX4PD-O59HEA0-rynD29xkk47dmddycY5CjZfoDLYg
3- Because what USA president say about AIPAC and The Evangelical Church (America)
https://www.tiktok.com/@thefearlessqueenmel/video/7307640994579680542?lang=en&q=why%20dont%20Americans%20knowl%20what%20you%20have%20seen%20&t=1701880206555
See how innocent children are killed by the most powerful Israeli using American bombs at
Al Jazeera Arabic Live
at
https://www.youtube.com/watch?v=COx-t-Mk6UA
Watch the real news at
https://www.youtube.com/watch?v=bNyUyrR0PHo
It is imperative to take action by expressing your concerns regarding the ongoing situation in Gaza. One way to do this is by publicly urging your government to cease hostilities and provide humanitarian aid to the affected population. If you find yourself unable to take direct action, consider sharing this message along with the relevant links with at least four acquaintances, encouraging them to do the same. This will help raise awareness about the current crisis. It is a tragic irony that those who suffered during the Holocaust are now perceived as contributing to a new tragedy against the Palestinian people in Gaza.
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